Ice Tribe and Forge Fitness Debut Tribe Cold Plunge at ISFEX Jakarta 2024: A Milestone Event
We recently had the privilege of launching Forge Fitness and Ice Tribe’s very first Tribe Bath at ISFEX Jakarta 2024, marking a major milestone as our initial public event. It was an exciting debut for Tribe, our line of cold plunge products aimed at transforming wellness and recovery practices. The event, held in the bustling hub of Jakarta, brought together innovators, wellness enthusiasts, and industry professionals, providing us with a unique platform to introduce the Tribe Bath.
Our presence at ISFEX was a team effort. Partnering with Spyros, our local partner in Indonesia, we showcased Tribe alongside their impressive lineup. Spyros specializes in stadium infrastructure, seating, LED technology, and more. Since its founding in 2018, Spyros has built an outstanding track record, and their collaboration with us has been instrumental in our efforts to expand wellness solutions across Indonesia.
Reflecting on the partnership, Laode Muh. Aliconoco, Spyros’ General Manager, shared: “It was incredibly positive to have Ice Tribe partnering with Spyros to showcase a truly holistic sports solution for venues. Visitors loved the experience and were highly engaged with Ice Tribe’s cold plunges, which added a unique, immersive element to our display.” His comments underscored the synergy between our offerings, further enhancing the appeal of our combined showcase to event attendees.
One of the event’s highlights was the Cold Plunge Challenge—an experience that invited participants to push their limits with a plunge into the icy water. Sponsored by Fairmont, a luxurious hotel in Jakarta, this challenge offered participants the chance to win a two-day, one-night stay, giving them a unique incentive to experience cold therapy firsthand. The challenge drew numerous attendees eager to test their resilience, and it became a memorable attraction that sparked meaningful discussions around the benefits of cold therapy.
Our partner and director, Novianri Daftuni, had a particularly noteworthy interaction during the event when he introduced the Tribe Bath to the current Minister of Youth and Sports of the Republic of Indonesia, Mr. Dito Ariotedjo. We were thrilled to see the Ministry’s enthusiastic response to our product and the potential impact it could have on the wellness landscape in Indonesia.
He also emphasized the event's impact, stating: “ISFEX Jakarta 2024 was a pivotal moment for us, marking the soft launch of Forge Fitness in Indonesia. The interactions we had with industry peers and prospective clients were incredibly valuable, affirming the demand for innovative wellness solutions in this market. The event provided the perfect platform to introduce our offerings and forge connections that will support our growth across the region.”
In addition to the Tribe Bath, we highlighted Forge Fitness and Ice Tribe’s broader initiatives, including our efforts in expanding wellness facilities throughout Indonesia. Forge Fitness and Ice Tribe are actively engaged in multiple projects across the region, ranging from cold plunges and saunas to paddle courts and gyms. The response we received reinforced our commitment to providing high-quality wellness solutions that make a meaningful difference.